→ Media And Advertising → Rozpocznij Naukę / Ściągnij Fiszki MP3

Pytanie		Odpowiedź
mass means of communications above-the-line Using just ______ to promote a product is not enough anymore. rozpocznij naukę		ATL above-the-line Using just ATL to promote a product is not enough anymore.
promotional message the recipient is unaware of The amount of hidden advertising in the Bond films may come as a surprise. rozpocznij naukę		hidden advertising The amount of hidden advertising in the Bond films may come as a surprise.
out-of-home products and services determined by some as non-traditional or alternative media I never knew that putting up posters in metro carts is called ______! rozpocznij naukę		ambient media I never knew that putting up posters in metro carts is called ambient media!
short song or tune used in advertising and for other commercial uses McDonalds' "I'm lovin it" is one of the most famous ______ ever. rozpocznij naukę		jingle McDonalds' "I'm loving it" is one of the most famous jingles ever.
usage of an appropriate media mix in order to achieve desired and optimum outcomes from the advertising campaign Failure of ______ is a failure of all our efforts. rozpocznij naukę		media strategy Failure of media strategy is a failure of all our efforts.
advertiser's point of view about a social or political issue or a matter of public interest ______ are great for promoting products in any publication, from your local newspaper to The Times magazine. rozpocznij naukę		advertorial Advertorials are great for promoting products in any publication, from your local newspaper to The Times magazine.
one view or display of an ad We expect an increase in unique viewer ______. rozpocznij naukę		impression We expect an increase in unique viewer impressions.

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Media and advertising

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